Welcome to Day 3!

We are about to dive into one of my favorite topics when it comes to business… brand.

Your brand is your longevity. Your brand is your lifeline.Your brand is your center of gravity. The “sense of self” for your business. 

Brand is so powerful that if you do it right, you could be the worst salesperson on the planet and still absolutely crush your industry. 

Let’s think about Nike as an example here.

When you walk into a Nike store… the “sales staff” is really just kind of.. There to answer questions you have. They don’t need to apply almost any sales pressure to you because they already know that if you walk through the door… you’re obviously going to buy.

 When the market feels something behind a brand… they want to buy because they are inspired. Nike doesn’t sell shoes or clothing… they sell “greatness” 

Check out my favorite Nike ad here    --> Notice how they said nothing about the shoes or the clothes or the “price”.... They sold the emotion. Greatness… and everybody can be great. If you want to be great… then you choose Nike. So what do people choose your brand for?